SEO-Links back to your website (aka backlinks) are vital because they are the 'popularity contest' on the internet. Sure you can play around with your website and the keywords density and the meta tags etc, to get the search engines to like you, but optimizing with
SEO backlinks can be powerful on its own. For example, I typed 'click here' into Google. The top results were for Adobe Acrobat Reader and a YouTube video of instant singing sensation, Susan Boyle. Neither of those websites even has the word 'click' or 'here' on them! The sole reason they come up at the top is because so many people have the words 'click here' on the link to those sites.
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SEO