Email marketing newsletter

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Email marketing newsletter-The primary two metrics email marketing newsletter use to evaluate the effectiveness of their mailings are opens and clicks. It's a common case when you see that your unique open rate is higher than your unique click rate. There are two main reasons for this:

The first reason is that people did not intend to read your email and just looked at it in the Preview pane. Loading the email into the Preview pane registers an open in such clients as Microsoft Outlook and Outlook Express. There isn't much you can do about this.

The second reason is that subscribers actually opened your email but after reading it, they were not interested enough to click on the links. If your email tracking system records a great (more than 25%) difference between your unique open rate and unique click-through rate, it's a sign for you that the content of your email does not match the expectations you set. And if this trend continues over time, it means that your emails are not relevant to your list of subscribers, or that you are emailing them at the wrong time.
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